Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102138
RGB
16, 33, 56
HSL
214, 56%, 14%
HSB
214, 71%, 22%
CMYK
71, 41, 0, 78
LAB
12, 0, -17
LCH
12, 17, 268
OKLCH
0.25, 0.05, 256
XYZ
1, 1, 4
LUV
12, -5, -15
HWB
214, 6%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.