Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102A42
RGB
16, 42, 66
HSL
209, 61%, 16%
HSB
209, 76%, 26%
CMYK
76, 36, 0, 74
LAB
16, -3, -18
LCH
16, 19, 261
OKLCH
0.28, 0.05, 249
XYZ
2, 2, 5
LUV
16, -8, -18
HWB
209, 6%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.