Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102B4E
RGB
16, 43, 78
HSL
214, 66%, 18%
HSB
214, 79%, 31%
CMYK
79, 45, 0, 69
LAB
17, 0, -25
LCH
17, 25, 271
OKLCH
0.29, 0.07, 256
XYZ
2, 2, 8
LUV
17, -8, -26
HWB
214, 6%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.