Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102E49
RGB
16, 46, 73
HSL
208, 64%, 17%
HSB
208, 78%, 29%
CMYK
78, 37, 0, 71
LAB
18, -3, -20
LCH
18, 21, 261
OKLCH
0.29, 0.06, 249
XYZ
2, 3, 7
LUV
18, -9, -21
HWB
208, 6%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.