Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103541
RGB
16, 53, 65
HSL
195, 60%, 16%
HSB
195, 75%, 25%
CMYK
75, 18, 0, 75
LAB
20, -10, -12
LCH
20, 15, 229
OKLCH
0.31, 0.05, 223
XYZ
2, 3, 5
LUV
20, -12, -11
HWB
195, 6%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.