Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103754
RGB
16, 55, 84
HSL
206, 68%, 20%
HSB
206, 81%, 33%
CMYK
81, 35, 0, 67
LAB
22, -5, -22
LCH
22, 23, 257
OKLCH
0.33, 0.07, 245
XYZ
3, 3, 9
LUV
22, -12, -24
HWB
206, 6%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.