Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10394E
RGB
16, 57, 78
HSL
200, 66%, 18%
HSB
200, 79%, 31%
CMYK
79, 27, 0, 69
LAB
22, -8, -17
LCH
22, 19, 244
OKLCH
0.33, 0.06, 235
XYZ
3, 4, 8
LUV
22, -13, -19
HWB
200, 6%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.