Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103E5A
RGB
16, 62, 90
HSL
203, 70%, 21%
HSB
203, 82%, 35%
CMYK
82, 31, 0, 65
LAB
24, -7, -22
LCH
24, 23, 251
OKLCH
0.35, 0.07, 240
XYZ
4, 4, 10
LUV
24, -14, -25
HWB
203, 6%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.