Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103F75
RGB
16, 63, 117
HSL
212, 76%, 26%
HSB
212, 86%, 46%
CMYK
86, 46, 0, 54
LAB
26, 1, -36
LCH
26, 36, 272
OKLCH
0.37, 0.10, 255
XYZ
5, 5, 18
LUV
26, -14, -44
HWB
212, 6%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.