Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104168
RGB
16, 65, 104
HSL
207, 73%, 24%
HSB
207, 85%, 41%
CMYK
85, 38, 0, 59
LAB
26, -4, -28
LCH
26, 28, 261
OKLCH
0.36, 0.08, 247
XYZ
5, 5, 14
LUV
26, -15, -34
HWB
207, 6%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.