Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104265
RGB
16, 66, 101
HSL
205, 73%, 23%
HSB
205, 84%, 40%
CMYK
84, 35, 0, 60
LAB
26, -6, -26
LCH
26, 26, 257
OKLCH
0.37, 0.08, 244
XYZ
5, 5, 13
LUV
26, -15, -31
HWB
205, 6%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.