Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104381
RGB
16, 67, 129
HSL
213, 78%, 28%
HSB
213, 88%, 51%
CMYK
88, 48, 0, 49
LAB
28, 3, -40
LCH
28, 41, 274
OKLCH
0.39, 0.12, 256
XYZ
6, 6, 22
LUV
28, -14, -51
HWB
213, 6%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.