Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104B79
RGB
16, 75, 121
HSL
206, 77%, 27%
HSB
206, 87%, 47%
CMYK
87, 38, 0, 53
LAB
30, -5, -32
LCH
30, 32, 262
OKLCH
0.40, 0.10, 247
XYZ
6, 7, 19
LUV
30, -17, -41
HWB
206, 6%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.