Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104C99
RGB
16, 76, 153
HSL
214, 81%, 33%
HSB
214, 90%, 60%
CMYK
90, 50, 0, 40
LAB
32, 6, -48
LCH
32, 49, 277
OKLCH
0.43, 0.14, 257
XYZ
9, 8, 31
LUV
32, -17, -64
HWB
214, 6%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.