Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105481
RGB
16, 84, 129
HSL
204, 78%, 28%
HSB
204, 88%, 51%
CMYK
88, 35, 0, 49
LAB
34, -7, -32
LCH
34, 32, 257
OKLCH
0.43, 0.10, 244
XYZ
7, 8, 22
LUV
34, -20, -41
HWB
204, 6%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.