Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10568B
RGB
16, 86, 139
HSL
206, 79%, 30%
HSB
206, 88%, 55%
CMYK
88, 38, 0, 45
LAB
35, -5, -36
LCH
35, 36, 262
OKLCH
0.44, 0.11, 247
XYZ
8, 9, 26
LUV
35, -20, -48
HWB
206, 6%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.