Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73B4EF
RGB
115, 180, 239
HSL
209, 79%, 69%
HSB
209, 52%, 94%
CMYK
52, 25, 0, 6
LAB
71, -9, -36
LCH
71, 38, 256
OKLCH
0.75, 0.11, 247
XYZ
39, 43, 88
LUV
71, -29, -56
HWB
209, 45%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.