Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
105D90
RGB
16, 93, 144
HSL
204, 80%, 31%
HSB
204, 89%, 56%
CMYK
89, 35, 0, 44
LAB
37, -7, -35
LCH
37, 36, 258
OKLCH
0.46, 0.11, 245
XYZ
9, 10, 28
LUV
37, -22, -47
HWB
204, 6%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.