Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1060BF
RGB
16, 96, 191
HSL
213, 85%, 41%
HSB
213, 92%, 75%
CMYK
92, 50, 0, 25
LAB
41, 7, -57
LCH
41, 58, 277
OKLCH
0.50, 0.17, 257
XYZ
14, 12, 51
LUV
41, -21, -81
HWB
213, 6%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.