Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1065B4
RGB
16, 101, 180
HSL
209, 84%, 38%
HSB
209, 91%, 71%
CMYK
91, 44, 0, 29
LAB
42, 0, -49
LCH
42, 49, 270
OKLCH
0.50, 0.15, 253
XYZ
13, 13, 45
LUV
42, -23, -70
HWB
209, 6%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.