Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10689A
RGB
16, 104, 154
HSL
202, 81%, 33%
HSB
202, 90%, 60%
CMYK
90, 32, 0, 40
LAB
41, -10, -35
LCH
41, 36, 253
OKLCH
0.49, 0.11, 241
XYZ
11, 12, 32
LUV
41, -26, -48
HWB
202, 6%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.