Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
106DD3
RGB
16, 109, 211
HSL
211, 86%, 45%
HSB
211, 92%, 83%
CMYK
92, 48, 0, 17
LAB
46, 6, -61
LCH
46, 61, 275
OKLCH
0.54, 0.18, 256
XYZ
17, 16, 64
LUV
46, -24, -89
HWB
211, 6%, 17%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.