Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4094FD
RGB
64, 148, 253
HSL
213, 98%, 62%
HSB
213, 75%, 99%
CMYK
75, 42, 0, 1
LAB
60, 2, -61
LCH
60, 61, 271
OKLCH
0.67, 0.18, 256
XYZ
30, 29, 97
LUV
60, -30, -95
HWB
213, 25%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.