Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
106FBD
RGB
16, 111, 189
HSL
207, 84%, 40%
HSB
207, 92%, 74%
CMYK
92, 41, 0, 26
LAB
45, -3, -49
LCH
45, 49, 267
OKLCH
0.53, 0.15, 250
XYZ
15, 15, 50
LUV
45, -26, -71
HWB
207, 6%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.