Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1084BC
RGB
16, 132, 188
HSL
200, 84%, 40%
HSB
200, 91%, 74%
CMYK
91, 30, 0, 26
LAB
52, -14, -38
LCH
52, 41, 249
OKLCH
0.58, 0.13, 238
XYZ
18, 20, 51
LUV
52, -33, -56
HWB
200, 6%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.