Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
497BC4
RGB
73, 123, 196
HSL
216, 51%, 53%
HSB
216, 63%, 77%
CMYK
63, 37, 0, 23
LAB
51, 0, -44
LCH
51, 44, 271
OKLCH
0.58, 0.13, 258
XYZ
20, 20, 55
LUV
51, -21, -66
HWB
216, 29%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.