Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F84BC
RGB
15, 132, 188
HSL
199, 85%, 40%
HSB
199, 92%, 74%
CMYK
92, 30, 0, 26
LAB
51, -15, -38
LCH
51, 41, 249
OKLCH
0.58, 0.13, 238
XYZ
18, 20, 51
LUV
51, -33, -56
HWB
199, 6%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.