Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
109DFC
RGB
16, 157, 252
HSL
204, 98%, 53%
HSB
204, 94%, 99%
CMYK
94, 38, 0, 1
LAB
62, -8, -58
LCH
62, 58, 262
OKLCH
0.68, 0.18, 247
XYZ
30, 31, 97
LUV
62, -37, -90
HWB
204, 6%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.