Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
112A4D
RGB
17, 42, 77
HSL
215, 64%, 18%
HSB
215, 78%, 30%
CMYK
78, 45, 0, 70
LAB
17, 1, -25
LCH
17, 25, 272
OKLCH
0.29, 0.07, 257
XYZ
2, 2, 7
LUV
17, -8, -25
HWB
215, 7%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.