Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
113154
RGB
17, 49, 84
HSL
211, 66%, 20%
HSB
211, 80%, 33%
CMYK
80, 42, 0, 67
LAB
19, -1, -25
LCH
19, 25, 267
OKLCH
0.31, 0.07, 253
XYZ
3, 3, 9
LUV
19, -10, -27
HWB
211, 7%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.