Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
113259
RGB
17, 50, 89
HSL
213, 68%, 21%
HSB
213, 81%, 35%
CMYK
81, 44, 0, 65
LAB
20, 0, -27
LCH
20, 27, 270
OKLCH
0.32, 0.08, 255
XYZ
3, 3, 10
LUV
20, -10, -30
HWB
213, 7%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.