Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11353F
RGB
17, 53, 63
HSL
193, 58%, 16%
HSB
193, 73%, 25%
CMYK
73, 16, 0, 75
LAB
20, -11, -10
LCH
20, 15, 225
OKLCH
0.31, 0.04, 219
XYZ
2, 3, 5
LUV
20, -12, -10
HWB
193, 7%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.