Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115181
RGB
17, 81, 129
HSL
206, 77%, 29%
HSB
206, 87%, 51%
CMYK
87, 37, 0, 49
LAB
33, -5, -33
LCH
33, 34, 261
OKLCH
0.42, 0.10, 247
XYZ
7, 8, 22
LUV
33, -19, -43
HWB
206, 7%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.