Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115282
RGB
17, 82, 130
HSL
205, 77%, 29%
HSB
205, 87%, 51%
CMYK
87, 37, 0, 49
LAB
33, -6, -33
LCH
33, 34, 260
OKLCH
0.43, 0.10, 246
XYZ
7, 8, 22
LUV
33, -19, -43
HWB
205, 7%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.