Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115A97
RGB
17, 90, 151
HSL
207, 80%, 33%
HSB
207, 89%, 59%
CMYK
89, 40, 0, 41
LAB
37, -3, -40
LCH
37, 40, 265
OKLCH
0.46, 0.12, 250
XYZ
9, 10, 31
LUV
37, -21, -55
HWB
207, 7%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.