Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115B8D
RGB
17, 91, 141
HSL
204, 78%, 31%
HSB
204, 88%, 55%
CMYK
88, 35, 0, 45
LAB
36, -7, -34
LCH
36, 35, 258
OKLCH
0.45, 0.11, 245
XYZ
9, 10, 27
LUV
36, -22, -46
HWB
204, 7%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.