Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
115BCB
RGB
17, 91, 203
HSL
216, 85%, 43%
HSB
216, 92%, 80%
CMYK
92, 55, 0, 20
LAB
40, 14, -65
LCH
40, 67, 282
OKLCH
0.50, 0.19, 260
XYZ
15, 12, 58
LUV
40, -19, -92
HWB
216, 7%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.