Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A53E00
RGB
165, 62, 0
HSL
23, 100%, 32%
HSB
23, 100%, 65%
CMYK
0, 62, 100, 35
LAB
41, 42, 52
LCH
41, 67, 51
OKLCH
0.50, 0.15, 43
XYZ
17, 11, 1
LUV
41, 85, 35
HWB
23, 0%, 35%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.