Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
11628B
RGB
17, 98, 139
HSL
200, 78%, 31%
HSB
200, 88%, 55%
CMYK
88, 29, 0, 45
LAB
39, -12, -30
LCH
39, 32, 248
OKLCH
0.47, 0.10, 238
XYZ
9, 11, 26
LUV
39, -24, -40
HWB
200, 7%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.