Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
116A99
RGB
17, 106, 153
HSL
201, 80%, 33%
HSB
201, 89%, 60%
CMYK
89, 31, 0, 40
LAB
42, -12, -33
LCH
42, 35, 251
OKLCH
0.50, 0.11, 239
XYZ
11, 13, 32
LUV
42, -26, -46
HWB
201, 7%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.