Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
116D9B
RGB
17, 109, 155
HSL
200, 80%, 34%
HSB
200, 89%, 61%
CMYK
89, 30, 0, 39
LAB
43, -13, -33
LCH
43, 35, 249
OKLCH
0.51, 0.11, 238
XYZ
12, 13, 33
LUV
43, -27, -45
HWB
200, 7%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.