Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1186D3
RGB
17, 134, 211
HSL
204, 85%, 45%
HSB
204, 92%, 83%
CMYK
92, 36, 0, 17
LAB
53, -8, -49
LCH
53, 49, 260
OKLCH
0.60, 0.15, 246
XYZ
21, 22, 65
LUV
53, -32, -73
HWB
204, 7%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.