Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1199EE
RGB
17, 153, 238
HSL
203, 87%, 50%
HSB
203, 93%, 93%
CMYK
93, 36, 0, 7
LAB
60, -10, -53
LCH
60, 54, 259
OKLCH
0.66, 0.16, 245
XYZ
27, 29, 85
LUV
60, -37, -81
HWB
203, 7%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.