Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
119BE2
RGB
17, 155, 226
HSL
200, 86%, 48%
HSB
200, 92%, 89%
CMYK
92, 31, 0, 11
LAB
60, -15, -46
LCH
60, 48, 252
OKLCH
0.66, 0.15, 240
XYZ
26, 29, 76
LUV
60, -38, -70
HWB
200, 7%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.