Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
122134
RGB
18, 33, 52
HSL
214, 49%, 14%
HSB
214, 65%, 20%
CMYK
65, 37, 0, 80
LAB
12, -1, -15
LCH
12, 15, 265
OKLCH
0.24, 0.04, 255
XYZ
1, 1, 3
LUV
12, -5, -12
HWB
214, 7%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.