Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
122541
RGB
18, 37, 65
HSL
216, 57%, 16%
HSB
216, 72%, 25%
CMYK
72, 43, 0, 75
LAB
14, 0, -20
LCH
14, 20, 271
OKLCH
0.26, 0.06, 258
XYZ
2, 2, 5
LUV
14, -6, -19
HWB
216, 7%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.