Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12294D
RGB
18, 41, 77
HSL
217, 62%, 19%
HSB
217, 77%, 30%
CMYK
77, 47, 0, 70
LAB
16, 2, -25
LCH
16, 25, 274
OKLCH
0.28, 0.07, 259
XYZ
2, 2, 7
LUV
16, -7, -26
HWB
217, 7%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.