Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123059
RGB
18, 48, 89
HSL
215, 66%, 21%
HSB
215, 80%, 35%
CMYK
80, 46, 0, 65
LAB
19, 1, -28
LCH
19, 29, 273
OKLCH
0.31, 0.08, 257
XYZ
3, 3, 10
LUV
19, -9, -31
HWB
215, 7%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.