Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
123D53
RGB
18, 61, 83
HSL
200, 64%, 20%
HSB
200, 78%, 33%
CMYK
78, 27, 0, 67
LAB
24, -9, -18
LCH
24, 20, 244
OKLCH
0.34, 0.06, 235
XYZ
3, 4, 9
LUV
24, -14, -20
HWB
200, 7%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.