Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
709BB4
RGB
112, 155, 180
HSL
202, 31%, 57%
HSB
202, 38%, 71%
CMYK
38, 14, 0, 29
LAB
62, -10, -18
LCH
62, 21, 240
OKLCH
0.67, 0.06, 234
XYZ
27, 30, 48
LUV
62, -21, -25
HWB
202, 44%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.